CONNECTIONS / Google Sheets / Google Sheets to Snap Offline CAPI
Your Google Sheets rows, wired to Snapchat in-store conversions.
Connect Google Sheets and point Signals at your Google Sheets rows; it reports in-store purchases against the Snapchat campaigns that reached the buyer each time a new file lands, hashed and consent-checked for Snapchat.
- ● google sheets → snap.capi :: live
- > read closed_deals rows=18,804
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 16,359 matched
WHAT THIS ENABLES
Google Sheets to Snapchat Offline CAPI
Google Sheets to Snapchat Offline CAPI: Signals reads your Google Sheets rows and reports in-store purchases against the Snapchat campaigns that reached the buyer, hashed and consent-checked each time a new file lands.
- Offline and in-store sales from your Google Sheets rows activated for Snapchat, as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer.
- Physical-world sales counted inside Snapchat performance, drawn from your Google Sheets rows by ops teams maintaining Google Sheets.
The click, the conversion, and the credit.
The conversion happens off Snap, away from any pixel. Here is how Google Sheets closes the loop.
Built for the teams that own the number.
Ops teams maintaining Google Sheets activating Snapchat in-store conversions straight from Google Sheets rows.
From kickoff to verified events.
-
Connect
Read-only OAuth access to the Google Sheet you name to feed Snapchat's Conversions API, sized for offline event timing.
-
Map
Signals picks up your Google Sheets rows, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for offline event timing.
-
Deliver
On each run, Signals pulls your Google Sheets rows, reports in-store purchases against the Snapchat campaigns that reached the buyer, and processes only the newly dropped file, with offline event timing in the debugger.
What changes when the CSV goes away.
| Capability | Manual CSV upload | Datahash |
|---|---|---|
| Reporting | Offline sales sit in a separate export, reconciled by hand. | Revenue counted in the same Offline CAPI reporting as web conversions. |
| Deduplication | A re-uploaded file risks counting the same conversion twice. | Deduped delivery, so a resent record never counts as a second conversion. |
| Match visibility | Match quality is a guess until the numbers look off. | Match rate reported per upload, tied to the source event set that produced it. |
| Effort and latency | An analyst exports and uploads on a manual cadence. | Server-side and automatic the moment Google Sheets records the event. |
What Offline CAPI actually receives.
- ● signals :: event payload
- > POST /v2/conversion source=google-sheet.closed_deals
- event_type "PURCHASE" · event_conversion_type "OFFLINE"
- hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
- timestamp 1784249929 · price 12241 · currency USD
- ✓ accepted · match=true
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Snap Offline CAPI
Deliver offline conversions to Snap on a schedule that fits your operations.
Learn moreAsked on almost every call.
How often does the Google Sheets Snap Offline CAPI sync run?
You set the cadence, from near-real-time to a nightly Google Sheets sync of your Google Sheets rows into Snapchat. Since Signals processes only the newly dropped file, physical-world sales counted inside Snapchat performance keeps pace and ops teams maintaining Google Sheets watch offline event timing. One scoped connection sets it up, cadence adjustable later.
What match rate should a Google Sheets-sourced Snap Offline CAPI batch expect?
In Google Sheets, match rate tracks the email and phone quality your Google Sheets rows carry. Clean identifiers land for Snapchat; blank ones never will. The first Conversions API report shows ops teams maintaining Google Sheets where offline event timing needs work, a data-quality task handled in Google Sheets.
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