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    CONNECTIONS / Google Sheets / Google Sheets to Snap Custom Audience

    Your Google Sheets rows, wired to Snapchat audience matching.

    Connect Google Sheets and point Signals at your Google Sheets rows; it matches your segments into Snapchat for targeting and customer suppression each time a new file lands, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    google-sheet -> snap-custom-audience :: live

    1. ● google sheets → snap.audience :: live
    2. > read segments rows=54,711
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 46,504 matched

    WHAT THIS ENABLES

    Google Sheets to Snapchat Custom Audience

    Google Sheets to Snapchat Custom Audience: Signals reads your Google Sheets rows and matches your segments into Snapchat for targeting and customer suppression, hashed and consent-checked each time a new file lands.

    • Customer segments from your Google Sheets rows activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Google Sheets rows by ops teams maintaining Google Sheets.

    WHAT FLOWS WHERE

    Google Sheets to Custom Audience, mapped.

    Signals picks up the customer segments from your Google Sheets rows; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals picks up the customer segments from your Google Sheets rows; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Google Sheets tabs and ranges.

    Ops teams maintaining Google Sheets activating Snapchat audience matching straight from Google Sheets rows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Sheet you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals picks up your Google Sheets rows, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Google Sheets rows, matches your segments into Snapchat for targeting and customer suppression, and processes only the newly dropped file, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Google Sheets rows and processes only the newly dropped file.

    Audiences that rebuild as the segment does from your Google Sheets rows, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Google Sheets rows.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: google-sheet.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=google-sheet.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_89972"
    5. id_list_size 54,711 · matched 46,504
    6. ✓ accepted match=85%
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    FAQ

    Asked on almost every call.

    How often does the Google Sheets Snap Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Google Sheets sync of your Google Sheets rows into Snapchat. Since Signals processes only the newly dropped file, Snapchat audiences that stay in step as the segment rebuilds keeps pace and ops teams maintaining Google Sheets watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Google Sheets-sourced Snap Custom Audience batch expect?

    In Google Sheets, match rate tracks the email and phone quality your Google Sheets rows carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows ops teams maintaining Google Sheets where list sizing on Snapchat needs work, a data-quality task handled in Google Sheets.

    NEXT STEP

    Google Sheets to Snap Custom Audience, in production this week.

    Talk to our team All Google Sheets use cases