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    CONNECTIONS / Google Sheets / Google Sheets to Meta Offline CAPI

    Your Google Sheets rows, wired to Meta's offline optimization.

    Connect Google Sheets and point Signals at your Google Sheets rows; it credits dealer, branch, and phone sales to the Meta campaigns behind them each time a new file lands, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    google-sheet -> meta-offline-capi :: live

    1. ● google sheets → meta.capi :: live
    2. > read closed_deals rows=63,016
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 55,454 matched

    WHAT THIS ENABLES

    Google Sheets to Meta Offline CAPI

    Google Sheets to Meta Offline CAPI: Signals reads your Google Sheets rows and credits dealer, branch, and phone sales to the Meta campaigns behind them, hashed and consent-checked each time a new file lands.

    • Offline and in-store sales from your Google Sheets rows activated for Meta, as Signals credits dealer, branch, and phone sales to the Meta campaigns behind them.
    • In-store and phone revenue joining Meta's optimization loop, drawn from your Google Sheets rows by ops teams maintaining Google Sheets.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Meta, away from any pixel. Here is how Google Sheets closes the loop.

    Meta credits the campaign that sourced the conversion conversion happens off-platform Ad click on Meta File drop sync recorded in Google Sheets S Signals hash · dedupe Offline Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Considered-purchase brands closing revenue far from the browser, with the records already in Google Sheets tabs and ranges.

    Ops teams maintaining Google Sheets activating Meta's offline optimization straight from Google Sheets rows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Sheet you name to feed Meta's Offline Conversions API, sized for Meta's 62-day event window.

    2. Map

      Signals picks up your Google Sheets rows, and its columns map to Meta's Offline Conversions API in the visual mapper, hashed and checked for Meta's 62-day event window.

    3. Deliver

      On each run, Signals pulls your Google Sheets rows, credits dealer, branch, and phone sales to the Meta campaigns behind them, and processes only the newly dropped file, with Meta's 62-day event window in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Google Sheets records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: google-sheet.meta-offline-capi :: wire

    1. â—Ź signals :: event payload
    2. > POST /offline_conversions source=google-sheet.closed_deals
    3. event_name "Purchase" · event_time 2026-07-22T07:56:38
    4. value 31274.00 · currency GBP
    5. em sha256 "1fa603…" · ph sha256 "eb2201…" · external_id "txn-66998"
    6. âś“ accepted match=88%
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    FAQ

    Asked on almost every call.

    How often does the Google Sheets Meta Offline CAPI sync run?

    You set the cadence, from near-real-time to a nightly Google Sheets sync of your Google Sheets rows into Meta. Since Signals processes only the newly dropped file, in-store and phone revenue joining Meta's optimization loop keeps pace and ops teams maintaining Google Sheets watch Meta's 62-day event window. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Google Sheets-sourced Meta Offline CAPI batch expect?

    In Google Sheets, match rate tracks the email and phone quality your Google Sheets rows carry. Clean identifiers land for Meta; blank ones never will. The first Offline Conversions API report shows ops teams maintaining Google Sheets where Meta's 62-day event window needs work, a data-quality task handled in Google Sheets.

    NEXT STEP

    Google Sheets to Meta Offline CAPI, in production this week.

    Talk to our team All Google Sheets use cases