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    CONNECTIONS / Google Drive / Google Drive to Snap Offline CAPI

    Your Google Drive files, wired to Snapchat in-store conversions.

    Signals reads your Google Drive files through read-only OAuth access to the Google Drive folder you name, then reports in-store purchases against the Snapchat campaigns that reached the buyer so Snapchat sees offline conversions without an export.

    google-drive -> snap-offline-capi :: live

    1. ● google drive → snap.capi :: live
    2. > read closed_deals rows=37,704
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 31,671 matched

    WHAT THIS ENABLES

    Google Drive to Snapchat Offline CAPI

    Snapchat Offline CAPI for Google Drive: Signals reports in-store purchases against the Snapchat campaigns that reached the buyer straight from your Google Drive files, hashed and consent-screened each time a new file lands.

    • Signals reports in-store purchases against the Snapchat campaigns that reached the buyer, reading your Google Drive files each time a new file lands.
    • In-person conversions Snapchat can bid on, with no export step out of your Google Drive files.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how Google Drive closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap File drop sync recorded in Google Drive S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, working out of Google Drive folders and shared exports.

    Teams sharing exports via Google Drive who need physical-world sales counted inside Snapchat performance out of Google Drive files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Drive folder you name, mapped to Snapchat's Conversions API and tuned for offline event timing.

    2. Map

      Columns from your Google Drive files align to Snapchat's Conversions API in the visual mapper, hashed as the file lands and checked for offline event timing.

    3. Deliver

      Each time a new file lands, Signals reads your Google Drive files and reports in-store purchases against the Snapchat campaigns that reached the buyer, processes only the newly dropped file, with offline event timing watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Google Drive records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: google-drive.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=google-drive.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784126530 · price 39616 · currency GBP
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the Google Drive Snap Offline CAPI sync run?

    Delivery tracks Google Drive, run by teams sharing exports via Google Drive: a near-real-time or scheduled sync of your Google Drive files feeds Snapchat on that cadence. Each run processes only the newly dropped file, so in-person conversions Snapchat can bid on holds up on offline event timing. The live debugger confirms every delivery inline.

    What match rate should a Google Drive-sourced Snap Offline CAPI batch expect?

    Coverage of hashed identifiers across your Google Drive files decides it, and teams sharing exports via Google Drive own that inside Google Drive. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags offline event timing, which teams sharing exports via Google Drive then raise inside your Google Drive files.

    NEXT STEP

    Google Drive to Snap Offline CAPI, in production this week.