CONNECTIONS / FTP / FTP to Snap Custom Audience
Your FTP drops, wired to Snapchat audience matching.
Signals reads your FTP drops through read-only credentials scoped to the SFTP path you name, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.
- ● ftp → snap.audience :: live
- > read segments rows=12,922
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 10,338 matched
WHAT THIS ENABLES
FTP to Snapchat Custom Audience
FTP to Snapchat Custom Audience: your FTP drops, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression each time a new file lands.
- Signals matches your segments into Snapchat for targeting and customer suppression, reading your FTP drops each time a new file lands.
- Audiences that rebuild as the segment does, with no export step out of your FTP drops.
WHAT FLOWS WHERE
FTP to Custom Audience, mapped.
Signals reads the customer segments from your FTP drops each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.
Signals reads the customer segments from your FTP drops each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.
Built for the teams that own the number.
Teams exporting nightly to SFTP who need Snapchat audiences that stay in step as the segment rebuilds out of FTP drops.
From kickoff to verified events.
-
Connect
Read-only credentials scoped to the SFTP path you name, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.
-
Map
Columns from your FTP drops align to Snapchat's Custom Audiences API in the visual mapper, hashed as the file lands and checked for list sizing on Snapchat.
-
Deliver
Each time a new file lands, Signals reads your FTP drops and matches your segments into Snapchat for targeting and customer suppression, processes only the newly dropped file, with list sizing on Snapchat watched in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds from your FTP drops, delivered each time a new file lands.
Audiences that rebuild as the segment does out of your FTP drops, delivered each time a new file lands without transfer overhead climbing.
Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your FTP drops.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=ftp.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_43519"
- id_list_size 12,922 · matched 10,338
- ✓ accepted match=80%
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How often does the FTP Snap Custom Audience sync run?
You set the cadence, from near-real-time to a nightly FTP sync of your FTP drops into Snapchat. Since Signals processes only the newly dropped file, Snapchat audiences that stay in step as the segment rebuilds keeps pace and teams exporting nightly to SFTP watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.
What match rate should a FTP-sourced Snap Custom Audience batch expect?
Match rate follows identifier coverage in your FTP drops, which teams exporting nightly to SFTP control, not FTP itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number teams exporting nightly to SFTP tune against.
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