CONNECTIONS / Cloudian / Cloudian to Snap Custom Audience
Cloudian objects into Snapchat, built for Snapchat audience matching.
Connect Cloudian and point Signals at your Cloudian objects; it matches your segments into Snapchat for targeting and customer suppression each time a new file lands, hashed and consent-checked for Snapchat.
- ● cloudian → snap.audience :: live
- > read segments rows=10,891
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 9,693 matched
WHAT THIS ENABLES
Cloudian to Snapchat Custom Audience
Cloudian to Snapchat Custom Audience: your Cloudian objects, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression each time a new file lands.
- Customer segments from your Cloudian objects activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
- Snapchat audiences that stay in step as the segment rebuilds, drawn from your Cloudian objects by enterprises running Cloudian object storage.
WHAT FLOWS WHERE
Cloudian to Custom Audience, mapped.
Signals reads the customer segments from your Cloudian objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.
Signals reads the customer segments from your Cloudian objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.
Built for the teams that own the number.
Enterprises running Cloudian object storage activating Snapchat audience matching straight from Cloudian objects.
From kickoff to verified events.
-
Connect
A read-only S3 key scoped to the Cloudian bucket you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.
-
Map
Signals picks up your Cloudian objects, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.
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Deliver
On each run, Signals pulls your Cloudian objects, matches your segments into Snapchat for targeting and customer suppression, and processes only the newly dropped file, with list sizing on Snapchat in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Cloudian objects and processes only the newly dropped file.
Audiences that rebuild as the segment does from your Cloudian objects, with transfer overhead steady because Signals processes only the newly dropped file.
A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Cloudian objects.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=cloudian.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_65922"
- id_list_size 10,891 · matched 9,693
- ✓ accepted match=89%
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How often does the Cloudian Snap Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Cloudian sync of your Cloudian objects into Snapchat. Since Signals processes only the newly dropped file, Snapchat audiences that stay in step as the segment rebuilds keeps pace and enterprises running Cloudian object storage watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.
What match rate should a Cloudian-sourced Snap Custom Audience batch expect?
In Cloudian, match rate tracks the email and phone quality your Cloudian objects carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows enterprises running Cloudian object storage where list sizing on Snapchat needs work, a data-quality task handled in Cloudian.
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