CONNECTIONS / Clickhouse / ClickHouse to Snap Custom Audience
From ClickHouse tables to Snapchat audience matching.
Signals reads your ClickHouse tables through a read-only database user scoped to the ClickHouse tables you name, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.
- ● clickhouse → snap.audience :: live
- > read segments rows=22,843
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 18,274 matched
WHAT THIS ENABLES
ClickHouse to Snapchat Custom Audience
Snapchat Custom Audience for ClickHouse: Signals matches your segments into Snapchat for targeting and customer suppression straight from your ClickHouse tables, hashed and consent-screened each time the read runs.
- Signals matches your segments into Snapchat for targeting and customer suppression, reading your ClickHouse tables each time the read runs.
- Audiences that rebuild as the segment does, with no export step out of your ClickHouse tables.
WHAT FLOWS WHERE
Clickhouse to Custom Audience, mapped.
Each sync hands the customer segments from your ClickHouse tables to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Each sync hands the customer segments from your ClickHouse tables to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Built for the teams that own the number.
Analytics engineers on ClickHouse who need Snapchat audiences that stay in step as the segment rebuilds out of ClickHouse tables.
From kickoff to verified events.
-
Connect
A read-only database user scoped to the ClickHouse tables you name, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.
-
Map
Columns from your ClickHouse tables align to Snapchat's Custom Audiences API in the visual mapper, hashed as the read runs and checked for list sizing on Snapchat.
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Deliver
Each time the read runs, Signals reads your ClickHouse tables and matches your segments into Snapchat for targeting and customer suppression, reads only the records changed since the last run, with list sizing on Snapchat watched in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds from your ClickHouse tables, delivered each time the read runs.
Audiences that rebuild as the segment does out of your ClickHouse tables, delivered each time the read runs without read load on the database climbing.
Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your ClickHouse tables.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=clickhouse.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_87707"
- id_list_size 22,843 · matched 18,274
- ✓ accepted match=80%
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How often does the ClickHouse Snap Custom Audience sync run?
The pace follows your ClickHouse tables: Signals sends changes from ClickHouse to Snapchat each time the read runs. Because it reads only the records changed since the last run, Snapchat audiences that stay in step as the segment rebuilds stays current while analytics engineers on ClickHouse keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.
What match rate should a ClickHouse-sourced Snap Custom Audience batch expect?
In ClickHouse, match rate tracks the email and phone quality your ClickHouse tables carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows analytics engineers on ClickHouse where list sizing on Snapchat needs work, a data-quality task handled in ClickHouse.
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