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    CONNECTIONS / BigCommerce / BigCommerce to Snap Offline CAPI

    Your BigCommerce orders, wired to Snapchat in-store conversions.

    Connect BigCommerce and point Signals at your BigCommerce orders; it reports in-store purchases against the Snapchat campaigns that reached the buyer as orders complete, hashed and consent-checked for Snapchat.

    bigcommerce -> snap-offline-capi :: live

    1. ● bigcommerce → snap.capi :: live
    2. > read closed_deals rows=48,634
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 41,339 matched

    WHAT THIS ENABLES

    BigCommerce to Snapchat Offline CAPI

    Snapchat Offline CAPI for BigCommerce: Signals reports in-store purchases against the Snapchat campaigns that reached the buyer straight from your BigCommerce orders, hashed and consent-screened as orders complete.

    • Offline and in-store sales from your BigCommerce orders activated for Snapchat, as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer.
    • Physical-world sales counted inside Snapchat performance, drawn from your BigCommerce orders by merchants running BigCommerce.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how BigCommerce closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap B Order sync recorded in BigCommerce S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, with the records already in BigCommerce orders, customers, and catalog.

    Merchants running BigCommerce activating Snapchat in-store conversions straight from BigCommerce orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to BigCommerce, reading only your BigCommerce orders to feed Snapchat's Conversions API, sized for offline event timing.

    2. Map

      Signals reads your BigCommerce orders, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for offline event timing.

    3. Deliver

      On each run, Signals pulls your BigCommerce orders, reports in-store purchases against the Snapchat campaigns that reached the buyer, and sends only the orders that changed, with offline event timing in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment BigCommerce records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: bigcommerce.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=bigcommerce.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784232635 · price 35779 · currency SAR
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the BigCommerce Snap Offline CAPI sync run?

    The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to Snapchat as orders complete. Because it sends only the orders that changed, physical-world sales counted inside Snapchat performance stays current while merchants running BigCommerce keep offline event timing in view. Delivery needs no export and no manual upload.

    What match rate should a BigCommerce-sourced Snap Offline CAPI batch expect?

    Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags offline event timing, which merchants running BigCommerce then raise inside your BigCommerce orders.

    NEXT STEP

    BigCommerce to Snap Offline CAPI, in production this week.