CONNECTIONS / BigCommerce / BigCommerce to Meta Offline CAPI
Your BigCommerce orders, wired to Meta's offline optimization.
Connect BigCommerce and point Signals at your BigCommerce orders; it credits dealer, branch, and phone sales to the Meta campaigns behind them as orders complete, hashed and consent-checked for Meta.
- ● bigcommerce → meta.capi :: live
- > read closed_deals rows=26,307
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 20,519 matched
WHAT THIS ENABLES
BigCommerce to Meta Offline CAPI
Meta Offline CAPI for BigCommerce: Signals credits dealer, branch, and phone sales to the Meta campaigns behind them straight from your BigCommerce orders, hashed and consent-screened as orders complete.
- Offline and in-store sales from your BigCommerce orders activated for Meta, as Signals credits dealer, branch, and phone sales to the Meta campaigns behind them.
- In-store and phone revenue joining Meta's optimization loop, drawn from your BigCommerce orders by merchants running BigCommerce.
The click, the conversion, and the credit.
The conversion happens off Meta, away from any pixel. Here is how BigCommerce closes the loop.
Built for the teams that own the number.
Merchants running BigCommerce activating Meta's offline optimization straight from BigCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to BigCommerce, reading only your BigCommerce orders to feed Meta's Offline Conversions API, sized for Meta's 62-day event window.
-
Map
Signals reads your BigCommerce orders, and its columns map to Meta's Offline Conversions API in the visual mapper, hashed and checked for Meta's 62-day event window.
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Deliver
On each run, Signals pulls your BigCommerce orders, credits dealer, branch, and phone sales to the Meta campaigns behind them, and sends only the orders that changed, with Meta's 62-day event window in the debugger.
What changes when the CSV goes away.
| Capability | Manual CSV upload | Datahash |
|---|---|---|
| Reporting | Offline sales sit in a separate export, reconciled by hand. | Revenue counted in the same Offline CAPI reporting as web conversions. |
| Deduplication | A re-uploaded file risks counting the same conversion twice. | Deduped delivery, so a resent record never counts as a second conversion. |
| Match visibility | Match quality is a guess until the numbers look off. | Match rate reported per upload, tied to the source event set that produced it. |
| Effort and latency | An analyst exports and uploads on a manual cadence. | Server-side and automatic the moment BigCommerce records the event. |
What Offline CAPI actually receives.
- ● signals :: event payload
- > POST /offline_conversions source=bigcommerce.closed_deals
- event_name "Purchase" · event_time 2026-07-19T23:48:40
- value 41303.00 · currency AED
- em sha256 "1fa603…" · ph sha256 "eb2201…" · external_id "txn-71920"
- ✓ accepted match=78%
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How often does the BigCommerce Meta Offline CAPI sync run?
The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to Meta as orders complete. Because it sends only the orders that changed, in-store and phone revenue joining Meta's optimization loop stays current while merchants running BigCommerce keep Meta's 62-day event window in view. Delivery needs no export and no manual upload.
What match rate should a BigCommerce-sourced Meta Offline CAPI batch expect?
Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags Meta's 62-day event window, which merchants running BigCommerce then raise inside your BigCommerce orders.
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