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    CONNECTIONS / Attio / Attio to Snap Offline CAPI

    Your Attio workspace lists, wired to Snapchat in-store conversions.

    Connect Attio and point Signals at your Attio workspace lists; it reports in-store purchases against the Snapchat campaigns that reached the buyer as records change, hashed and consent-checked for Snapchat.

    attio -> snap-offline-capi :: live

    1. ● attio → snap.capi :: live
    2. > read closed_deals rows=14,161
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 11,187 matched

    WHAT THIS ENABLES

    Attio to Snapchat Offline CAPI

    Snapchat Offline CAPI for Attio: Signals reports in-store purchases against the Snapchat campaigns that reached the buyer straight from your Attio workspace lists, hashed and consent-screened as records change.

    • Offline and in-store sales from your Attio workspace lists activated for Snapchat, as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer.
    • Physical-world sales counted inside Snapchat performance, drawn from your Attio workspace lists by RevOps teams running Attio.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how Attio closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap CRM record sync recorded in Attio S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, with the records already in Attio records, lists, and workspace objects.

    RevOps teams running Attio activating Snapchat in-store conversions straight from Attio workspace lists.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Attio, reading only your Attio workspace lists to feed Snapchat's Conversions API, sized for offline event timing.

    2. Map

      Signals reads your Attio workspace lists, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for offline event timing.

    3. Deliver

      On each run, Signals pulls your Attio workspace lists, reports in-store purchases against the Snapchat campaigns that reached the buyer, and sends only the records that changed, with offline event timing in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Attio records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: attio.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=attio.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784210525 · price 19103 · currency USD
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the Attio Snap Offline CAPI sync run?

    The pace follows your Attio workspace lists: Signals sends changes from Attio to Snapchat as records change. Because it sends only the records that changed, physical-world sales counted inside Snapchat performance stays current while RevOps teams running Attio keep offline event timing in view. Delivery needs no export and no manual upload.

    What match rate should a Attio-sourced Snap Offline CAPI batch expect?

    Coverage of hashed identifiers across your Attio workspace lists decides it, and RevOps teams running Attio own that inside Attio. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags offline event timing, which RevOps teams running Attio then raise inside your Attio workspace lists.

    NEXT STEP

    Attio to Snap Offline CAPI, in production this week.