When to pick CAPI Gateway alone
Meta is your only server-side destination, and you have a devops team comfortable provisioning, running, and patching the open-source gateway yourself.
COMPARE / CAPI Gateway
CAPI Gateway vs Datahash
Meta's open-source gateway or a managed multi-platform layer. Here is how to pick.
Honest guidance, not a takedown.
When to pick Datahash
You want Meta covered plus Google, Snap, TikTok, and the rest of your media mix, with observability, ongoing patch management, and a solutions engineering team behind the deployment.
When to use both
Datahash operates CAPI Gateway as one of its deployment options. You keep the gateway architecture Meta designed, and Datahash handles the hosting, patching, and monitoring around it.
The capabilities buyers actually compare.
| Capability | CAPI Gateway | Datahash |
|---|---|---|
| Meta CAPI delivery | Yes, its entire purpose | Yes, including managed CAPI Gateway deployments |
| Platforms beyond Meta | Meta only | Google, Snap, TikTok, Pinterest, LinkedIn, X, Reddit, Amazon |
| Hosting, patching, upgrades | Self-managed | Managed, with ongoing patch management |
| Observability | Container-level logs | Live debugger, match rate diagnostics, per-destination status |
| Cost | Free software, you carry infra and ops cost | Priced on volume and destinations, ops included |
WHAT VERIFIED LOOKS LIKE
Match quality you can point to, not take our word for.
Every migration ships with a match quality report against your own traffic, so you can confirm coverage before you cut over for good.
- > emq report window=7d
- meta.capi emq 8.4 / 10
- match keys em ph fn ln ct
- event coverage 98.7%
- dedupe rate 99.2% (pixel+server)
- ✓ signal quality: healthy
What buyers ask in this evaluation.
Can Datahash run Meta's CAPI Gateway for us?
Yes. CAPI Gateway is one of Datahash's supported deployment models, with hosting, patch management, and monitoring handled for you.
If CAPI Gateway is free, what am I paying Datahash for?
The software is free; running it is not. Datahash covers infra, ops, patching, and observability, and extends the same events to every other ad platform from one deployment.
We already run CAPI Gateway. Can we migrate?
Yes. Datahash can take over an existing gateway deployment or run in parallel while you verify delivery, then extend coverage to other platforms without new instrumentation.
NEXT STEP
See both options against your own data.
Bring your current setup to a comparison call. We will tell you honestly if the other tool is the better fit.