CASE STUDY / Education

Univo: ~3x higher lead-to-enrolment rate with Meta Conversion Leads and CAPI for CRM.

Meta · CRM CAPI · India

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THE NUMBER

~3x higher lead-to-enrolment rate with Meta Conversion Leads and CAPI for CRM.

What Univo measured after moving to server-side signals with Datahash.

signals :: univo

> result univo
platforms Meta
offering CRM CAPI
metric ~3x higher lead-to-enrolment rate with Meta Conversion Leads and CAPI for CRM
✓ measured in production

The brand

Univo runs enrolment campaigns for online degree programs, including the BCA Program, across India.

The problem

Univo needed to drive higher-quality leads on Meta for its BCA Program. Standard lead generation captured volume but did not account for which leads actually converted into enrolments, limiting lower-funnel efficiency.

What Datahash did

Univo leveraged Datahash’s Conversions API for CRM integration across its enrolment campaigns in India, allowing down-funnel lead events to be sent back to Meta for quality optimization. Combined with Meta’s Conversion Leads Optimization, this let Univo optimize lead ads directly towards enrolments rather than just lead volume.

Results

Univo achieved a ~3x higher lead-to-enrolment rate compared to business-as-usual, and a ~2x lower cost per enrolment compared to business-as-usual. Results are based on client metrics shared with Meta over 8 to 30 May 2024 in India.

By leveraging Meta's Conversion Leads Optimization in tandem with CAPI for CRM integrations, we have significantly transformed our lead acquisition strategy. This no-code integration with Datahash has enhanced data accuracy, ensuring precise targeting and real-time optimization, driving a substantial increase in enrolment rate while ensuring smarter and data-driven decision-making.

Samir Prakash VP Performance Marketing, Univo

Univo

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