The brand
Showmax is one of Africa’s leading subscription streaming services, acquiring subscribers across the continent through paid social, with Meta as a core performance channel.
The problem
Subscriber acquisition across Showmax’s markets spans a wide range of devices, browsers, and network conditions, all of which erode pixel-only measurement. The team needed Meta to see complete conversion signal, and needed the move server-side to happen fast, without a drawn-out integration project.
What Datahash did
Datahash implemented Meta Web CAPI through Signals with the standard 15-minute setup: server-side event delivery, SHA-256 hashed match keys, and event_id deduplication against the existing Meta Pixel. Datahash handled validation and go-live support directly with the Showmax team.
Results
Showmax went live on Meta CAPI with a speedy, seamless integration and called out the exemplary service and outstanding support along the way. Server-side signal now underpins subscriber acquisition measurement across its markets.