The brand
Samnan Water Solutions is a rising brand in Saudi Arabia’s water technology industry, offering home water desalination devices, water desalination plants, home water pumps, agricultural pumps, home submersibles, and electric motors.
The problem
Samnan’s conversion campaigns were underperforming, with an average ROAS of just 3.4 and a high cost per purchase of $110. The team was also struggling with conversion tracking, conversion rates, and user engagement on Snapchat, limiting its ability to optimize spend effectively.
What Datahash did
Datahash partnered with Samnan to implement the Conversions API on Snapchat, enabling accurate server-side conversion tracking and precise attribution of sales to specific campaigns. That visibility let Samnan shift from Story Ads to Snap Ads, refine creatives with pricing and installment details, test bidding strategies including Max Bid, Auto-Bid, and Target Cost, and benchmark performance against industry standards to set realistic goals.
Results
With improved tracking and a refined strategy, Samnan’s ROAS climbed to 17.08 and cost per purchase dropped to $27.97, a 15% improvement over industry benchmarks. The initial creative and format shift alone drove a 78.5% increase in purchases and a 4.77% ROAS improvement, with sustained gains as optimization compounded over time.