The brand
Raymond is a leading fashion retailer in India, running Meta campaigns to build online engagement and drive customers into its stores.
The problem
Raymond’s Meta campaigns were building online engagement, but the brand had no way to connect that activity to actual in-store purchases. Without visibility into how digital campaigns influenced offline sales, Raymond could not optimize its media spend towards real business outcomes.
What Datahash did
Datahash implemented Meta Offline CAPI, connecting Raymond’s point-of-sale transaction data directly with Meta Ads Manager. The no-code, fully managed setup gave Raymond clear visibility into how digital campaigns were enhancing offline sales, required minimal IT support, and kept reporting accurate through a secure, privacy-first integration.
Results
With offline signals flowing back into Meta, Raymond could optimize for real business outcomes rather than online engagement alone, enabling smarter omnichannel campaigns and more efficient budget allocation. Comparing performance before and after activation (Jan-Apr 2025 versus Apr-Jul 2025), overall ROAS rose 3.2x, offline ROAS rose 1.9x, and cost per offline purchase fell by roughly 80%.