The brand
The Giving Movement is a UAE-born sustainable streetwear label with a fast growing direct-to-consumer business across the Middle East. Snap is a core acquisition channel for its young, mobile-first audience.
The problem
Browser-side tracking alone was under-reporting Snap conversions. Ad blockers, in-app browser quirks, and iOS privacy limits meant Snap’s optimization models were learning from a fraction of the purchases the brand was actually driving, which capped both measured ROAS and campaign scale.
What Datahash did
Datahash implemented Snap Conversions API on Signals, sending server-side purchase and funnel events with SHA-256 hashed identifiers and deduplication against the existing Snap Pixel. The integration went live without touching the storefront codebase and without any engineering dependency on the brand side.
Results
With server-side signal feeding Snap’s optimization, Giving Movement measured a 15.8x increase in ROAS. Better signal coverage meant Snap could find and bid on the right shoppers, and the team could scale spend with confidence in the numbers.