How to set-up Snapchat Offline Conversions API on Taghash
What are offline conversions?
Offline Conversions allows you to attribute conversions that are not trackable via web or app to your Snapchat campaigns. Offline Conversions measure in-store transactions or other server-side conversion events, providing a complete view of return-on-ad-spend (ROAS) from online to offline channels.
Offline Conversions in Events Manager are a low-effort, low-commitment way to pass-back important signals to Snap that you are not able to send today without using Conversions API. By uploading offline events, you can:
- Unlock Offline attribution and Offline conversion lift/incrementally
- Measure the full impact of their campaigns (attributing offline events can have a meaningful impact on ROAS)
Destination Setup On Taghash
- Click on Snapchat Offline Conversion API.
2. Enter Pixel ID and Access token.
How to Get Pixel ID and Access Token
Go to ads.snapchat.com . Click on Events Manager.
Step 3: Click on your pixel and copy pixel id.
For Access Token go to Business Details.
Click on Generate Token if it is not created earlier. If it is created already then you can copy the existing one.
Access Sharing
- Go to Snapchat Ads Manager.
- Click on Manage Ads and go to Members.
3. Click on invite members
4. Provide Business Admin access to analytics@datahash.com
