CPRA: An Overview
Passed on November 3, 2020, the California Privacy Rights Act (CPRA) – sometimes referred to as CCPA 2.0 – is a ballot initiative that amends and expands the CCPA. This CPRA compliance is effective on Jan 1, 2023 and enforcement is expected to begin sometime in the summer
What are Opt-Out and Opt-In Consent Models?
The concept of user consent is an essential component of data privacy and protection. When users interact with websites, applications, or other online services, they are sharing personal information that may be used for various purposes, such as marketing, analytics, or research. Opt-in and opt-out are two consent
Set-up Snapchat Custom Audience API on Taghash
What are Custom Audiences?You know your customers best! Custom Audiences allow you to reach specific Snapchatters based on data that is unique to your business, product, or service.Snapchat supports the following: Customer List Audiences are built directly from your customer lists of emails or device ids.Lookalike Audiences consist of
Delivering a Consistent User Experience Crucial in 2023
Unlocking the potential for first-party data is key to maintaining a competitive edge and being able to deliver a consistent user experience.Personalization of Web and Mobile Experiences Personalization goes far beyond putting a consumer’s first name on
What is Event Match Quality?
Event Match Quality indicates how effective the customer information sent from your server is at matching event instances to a Facebook account. High-quality event matching may improve ad attribution and performance. An ‘Event’ is an action that a visitor performs across digital channels, for instance, form submissions, case
How to send Leads data to Meta using Taghash
Meta Lead ads allow you to find people who may be interested in your products or services and collect information from them. Using an Instant Form, you can collect contact information such as name, email address, phone number and more. By sending Leads data back to Meta Pixel
The Role of Encryption in a Privacy-First Future of First-party Data Activation
Encryption plays a crucial role in first-party data activation as it provides a secure way to transmit and store sensitive information. By using encryption, organizations can ensure authorized parties have access to their data and prevent unauthorized access or manipulation of that data. Information in this case is highly
Debunking Myths Around Data privacy, First-Party Data & Third-Party Cookies
Though first-party data has numerous benefits, there are certain myths that prevent marketers from using it. Below are a few… The deprecation of third-party cookies has left marketers with zero alternatives Marketers have relied on third-party cookies and website tags to identify customer activity and infer from conversions. Now that
How to send Offline Data to Meta using Taghash
Facebook offline conversions lets businesses leverage their offline events data – such as in-store purchases, over-the-phone bookings and qualified leads – to help power their digital campaigns.Businesses can connect their CRM (customer relationship management) databases or POS (point of sale) systems to their Facebook account in order to
Leverage First-Party Data – The Publisher POV
While not every publishing house may have a CMO, many make marketing-like overtures toward their audiences, and with that comes the need for data. Publishers already have a wealth of first-party data to draw from. Your audience’s onsite behavior provides valuable, actionable data about their interests and appetite
