First Party Data Tag

There could not be a better time to be an online marketer. The world of marketing is evolving at a fast pace. As per reports, 80% of marketers lead their customer experience initiatives across the business, while 94% of marketers

The new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are moving publishers to reconsider data collection strategies. While first-party data collection is the most straightforward strategy that publishers can employ to keep up with

Digital Customer Engagement can be described as proactive interactions conducted by a brand via digital channels to boost engagement and build relationships through the buyer’s journey. Being in touch with the customer has never held more importance than in today’s

The third-party cookie demise resulted in the loss of identifiers and identity resolution. However, businesses across the board, especially e-commerce, are self-correcting by re-directing investments from third-party data platforms to first-party initiatives.    The Ability to Collect Data Within Compliance Norms   The first

Digital Commerce has seen significant uptake. According to 86% of surveyed leaders – digital commerce will be the most important route to market in the next two years.   Most CMOs report that they met or exceeded digital commerce revenue and

The need for first-party data is increasing as the third-party cookie demise continues to limit the ability of brands and marketers to deliver personalized experiences. According to the State of Personalization Report, 62% of customers expect personalization. The report found

Define your target customers    Even a novice businessperson understands the significance of determining a target audience. Your target group is built around your ideal customer profile, that being the customers your products and solutions can help the most and that