Datahash Blog

Behavioural data reveals the specific ways in which your customer interacts with your business, it could include purchase history and social interactions. This data proves to be extremely valuable to organizations that are looking to create a deep and more targeted experience for customers.   Access to this kind

Descriptive data refers to the data that describes or summarizes the characteristics and behavior of a group of customers. This data can be used to gain insight into preferences, habits, and the needs of a company’s customer base, and can help inform marketing and business strategies. This data can

Growing concerns over user privacy have inspired global regulations that govern how businesses capture and share customer data. The GDPR and CCPA are the most well-known. Among other requirements, these data privacy regulations obligate businesses to collect user consent for data gathering, storage, and use.   The way organizations must

A solid data foundation built on first-party data includes a variety of customer data types. Having access to this kind of data gives marketers a true sense of the customers with whom they can build personalized experiences, improve operations, increase customer retention, reduce costs, and increase revenue.

Understanding the Impact of Third-Party Cookie LossThird-party cookies are web cookies that are placed on a website by the owner (third-party) to track and collect a user’s purchasing behavior. They are also referred to as tracking cookies, tracking codes, and tracking pixels, and are mainly used for cross-site

Switching your marketing and CX strategy to a first-party data strategy isn’t swapping out one set of data for another. It’s complementing this existing approach with richer and more strategically-aligned data that maps to your organization’s revenue goals. Building a first-party data strategy (which we’ll cover next) requires

Data privacy today is about… ● Protecting consumers through laws and regulations. A growing list of policy initiatives — GDPR, CPRA, and many more — protect peoples’ data from exploitation and preserve the right to privacy online. Concerns range from mass commercial surveillance, to algorithmic decisioning, to law enforcement

Passed on November 3, 2020, the California Privacy Rights Act (CPRA) – sometimes referred to as CCPA 2.0 – is a ballot initiative that amends and expands the CCPA. This CPRA compliance is effective on Jan 1, 2023 and enforcement is expected to begin sometime in the summer

The concept of user consent is an essential component of data privacy and protection. When users interact with websites, applications, or other online services, they are sharing personal information that may be used for various purposes, such as marketing, analytics, or research. Opt-in and opt-out are two consent

Unlocking the potential for first-party data is key to maintaining a competitive edge and being able to deliver a consistent user experience.Personalization of Web and Mobile Experiences Personalization goes far beyond putting a consumer’s first name on