GDPR & ePrivacy – What They Mean for AdTech and MarTech From a Technical Standpoint
Out of all 99 articles and 173 recitals, there are some areas of the GDPR that apply specifically to online advertising and marketing companies. What Does the GDPR Say About Personal Data? In simple terms: If a piece of information, either separately or combined with other pieces of data, can
Set-up Meta Custom Audience API with Taghash
What is Custom Audience? A Custom Audience is an Ad targeting option that lets you find your existing audiences among people across Meta technologies. You can use sources such as customer lists, website or app traffic, or engagement across Meta technologies, to create Custom Audiences of people who already know
Personalization, Segmentation In A First-Party Data Future
Creating a personalized customer experience is essential to improving retention rates. With the right tools and approach, you can effortlessly unite online and offline marketing efforts to create a personalized customer journey that is consistent across channels. Personalization has a major impact on costs. It can reduce acquisition spend
The Daunting Task For Legal Teams To Adapt to Data-Driven Business Models in 2023
The new EU legislation will aim to facilitate data sharing, improve freedom of access to data and create European Data Spaces for sector-specific data. These changes will have a global impact, as anyone doing business in the EU will need to comply. Other regions such as India and
Access token generation for Facebook Offline CAPI & Offline Data Source in Events Manager
How To Generate Access Token for Facebook Offline CAPI & Offline Data Source in Events Manager The purpose of this blog is to outline the process involved in generating the access token for Facebook Offline Conversions API and Offline Data Source in Events Manager. 1. Creation of Offline Data source
How Data-Driven Personalization Can Impact Business
The concept of personalization – dynamically tailoring content and experiences to the wants and needs of your customers – is nothing new, and has been considered an online retail imperative for years. And yet, a recent study showed that while the majority of consumers want retailers to use
Priorities for Marketers in 2023
As marketing strategists, we aim to understand these circumstances and synthesize them into actions that drive better outcomes for our businesses and clients. The following resolutions will improve performance and keep us ahead of the curve. Understand Predictive Customer Lifetime Value (pCLV) We recognize the importance of optimizing campaigns to
Data Privacy Vs. Data Security: Implications for Businesses in 2023
Data is one of the most valuable assets a company can possess. Customer data fuels insights, product/service development, personalized experiences and relevant go-to-market strategies. Many companies routinely share their customers’ data with their partners, which is a key component of their business model. Privacy laws such as CCPA
Strong First-Party Data Collection = Better Audience Profiles – ABG Reports
The Advertising Business Group (ABG) Research Committee and Ipsos have been studying the levels of data privacy awareness in the GCC and ways to enhance best practices in the era of Web 3.0.The amount and types of data our economies generate has grown exponentially over the last decade,
How to integrate your CRM with Conversions API for Facebook Lead Ads
Salesforce is a Customer Relationship Management (CRM) platform that is designed to help you sell, service, analyse, and connect with your customers. Integrating Taghash with Salesforce allows you to import leads, audience or events data to merge data coming from your CRM with behavioral data coming from other sources
