Latest News
2023 Ad performance chief marketing officers CMOs digital commerce e-commerce First Party Data marketing trends online marketing performance ROAS third-party cookie demise Third-party cookies trends trends for marketing
How First-Party Data Has a Crucial Role to Play in Digital Commerce
Digital Commerce has seen significant uptake. According to 86% of surveyed leaders – digital commerce will be the most important route to market in the next two years. Most CMOs report that they met or exceeded digital commerce revenue and
0 Comments
Latest News
2023 Ad performance chief marketing officers CMOs First Party Data marketing trends performance ROAS third-party cookie demise Third-party cookies trends trends for marketing
How CMOs Can Deliver Value in a Post-Third-Party Cookie Era
Those in Chief Marketing roles are often given the responsibility to lead the way to revenue growth in 2023 despite stressors like inflation, supply chain constraints, and more. In any economically stressful situation, the first aspect to be tackled in
