Use Custom Audience to scale your marketing effort
As a marketer, you may have run Ad campaigns while focusing on top-of-the-funnel audience data. Ad campaigns are usually split into top and bottom-funnel audience data – with the bottom funnel being used to retarget users who abandoned the cart in the past 14-21 days.
Challenges when Activating First-Party Data
Enabling first-party data is the need of the hour. While organizations can connect and activate first-party data, this process can be exhausting and time-consuming. Problems with first-party data collection Though it comes from different sources, collecting first-party data isn’t exactly an even
What is the Salesforce CRM Connector?
Salesforce is a Customer Relationship Management (CRM) platform that is designed to help marketers sell, service, analyze and connect with customers. Integrating Taghash with Salesforce allows you to import leads, audience and events data to merge your CRM data with rich behavioral data from other sources to gain
An Overview of the Solutions by Taghash
Taghash is a highly-scalable SaaS B2B product that provides marketers with the opportunity to move beyond vanity metrics and activate first-party data for better optimization of their digital marketing efforts. All this can be achieved in a no-code, 15-minute Conversions API (CAPI) implementation from a source (website/ application)
Opinions: 2023 Predictions for First-Party Data, Walled Gardens, and the Open Web
Customers expect brands to recognize them, know their interaction history, and anticipate their needs. Meanwhile, privacy regulations and the looming deprecation of third-party cookies have emphasized the need for a proprietary identity graph for most brands. The speed, variability, and value of different data types and sources are
Why Marketers need to Focus on effective First-Party Strategies in 2023
A report by Neilsen highlights that 64% of marketers say that social media is their most effective paid channel. Brands find success with social media, especially on platforms like TikTok and Instagram. The popularity of these channels and growing brand successes are influencing increased spend, as global marketers
What is Taghash and Why use it to Implement First-Party Data?
Taghash is a highly-scalable SaaS B2B product that helps implement CAPI for easy first-party data user tracking within minutes. But before we attempt to understand the various features to Taghash, let's turn our attention to the need for first-party data.The deprecation of third-party cookies has impacted marketers, the
Implement Twitter Online Conversions API with Taghash
Twitter Conversions API (CAPI) is a structured, privacy-centric interface that allows you to pass website, application and offline events to Twitter via a Server-to-Server (S2S) integration. This integration helps our systems to optimize your Ad campaigns, and improve the way you target and measure Conversions derived from your
The Value of Compliance in First-Party Data
The present demand concerning first-party data collection from the user perspective is for organizations to be transparent about managing data. While the GDPR and CCPA are very clear in their guidelines - it comprises of two major things.A. Giving people a complete understanding of where their data is
IAB Research Reveals More than 90% of Advertisers Partner with Retailers to Reach Consumers
A recent retail media advertising industry survey by IAB Europe was released on December 13th, 2022. The study revealed that retail media is one of the many fast-growing sectors within the digital advertising industry, and IAB Europe forecasts that the retail media ad spend will reach €25bn (~£21.4bn)
