How First-Party Data Has a Crucial Role to Play in Digital Commerce
Digital Commerce has seen significant uptake. According to 86% of surveyed leaders – digital commerce will be the most important route to market in the next two years. Most CMOs report that they met or exceeded digital commerce revenue and
Using First-Party Data for Practical Insights
The need for first-party data is increasing as the third-party cookie demise continues to limit the ability of brands and marketers to deliver personalized experiences. According to the State of Personalization Report, 62% of customers expect personalization. The report found
Guide to Better Data Collection & Management
Define your target customers Even a novice businessperson understands the significance of determining a target audience. Your target group is built around your ideal customer profile, that being the customers your products and solutions can help the most and that
How CMOs Can Deliver Value in a Post-Third-Party Cookie Era
Those in Chief Marketing roles are often given the responsibility to lead the way to revenue growth in 2023 despite stressors like inflation, supply chain constraints, and more. In any economically stressful situation, the first aspect to be tackled in
Marketing Attribution in a Cookieless World
Attribution in marketing is the craft of understanding how marketing efforts attract and convert prospects into customers. This is a complex exercise and the best way available to do this today is through touchpoints, which are interactions with your customer.
Multi-Channel Marketing: What is it and why does it matter?
Multi-channel marketing is the process of interacting with prospects across websites, digital ads, social media, direct mail, catalogs, email, mobile, or any other channel chosen by the prospect. Marketing your products and services on a single channel isn’t enough for
Types of Attribution in marketing
In a previous article, we covered attribution and what it means in marketing. Accurate attribution however goes deeper than just cross-device and cross-channel and there are various types of attribution that every marketer must understand. Presently, we focus on four types of attributions
What is Marketing Attribution?
Attribution can be identified as one of the primary challenges in marketing today. Online marketing has become complex and marketers are consistently challenged to update their understanding of the subject. Attribution in the marketing world points to three main areas
Ways to optimize your Ad Campaign Efficiency for an improved ROAS
Campaign optimization is a strategy used by marketers to boost the effectiveness of marketing or advertising campaigns. In terms of advertising or marketing, it enables advertisers to achieve the best possible results. Campaigns can be optimized for particular objectives like
Omni-channel strategy apt for a unified customer experience in retail
Brands from the retail sector recognize the constant need to be connected to their customers. Omnichannel marketing allows marketers to provide an unparalleled shopping experience across channels inclusive of digital and physical stores. Let us begin with a simple definition –