Datahash

An Overview of the Solutions by Taghash

Taghash is a highly-scalable SaaS B2B product that provides marketers with the opportunity to move beyond vanity metrics and activate first-party data for better optimization of their digital marketing efforts. All this can be achieved in a no-code, 15-minute Conversions API (CAPI) implementation from a source (website/ application) directly to the advertising channel platform (social media platform). The tool enables advertisers to improve performance, measurement, and the collection of data for their digital Ad campaigns.   

 

Online CAPI: Web and App Conversions API allows you to access first-party user data and send it to the Ad platform user via server-to-server integration. Taghash allows you to set up Web CAPI and App CAPI with zero IT involvement.

 

Meta Web CAPI with Taghash: Meta Conversions API (CAPI) is a structured, privacy-centric interface that allows you to pass website, application and offline events to Meta via a Server-to-Server (S2S) integration. The integration helps our systems optimize your Ad campaigns, and improves your ability to target and measure Conversions derived from your Meta Campaigns.   

Read further on how to implement Meta Web CAPI with Taghash. 

 

TikTok Web CAPI with Taghash: TikTok Conversions API (CAPI) is a structured, privacy-centric interface that allows you to pass website, application and offline events to TikTok via a Server-to-Server (S2S) integration. This integration helps our systems to optimize your Ad campaigns, and improve the way you target and measure Conversions derived from your TikTok Campaigns.  

Read further on how to implement TikTok Web CAPI with Taghash. 

 

Achieving Enhanced Conversions using Taghash for Google Ads: ‘Enhanced Conversions’ improves the accuracy of your conversion measurement capabilities and unlocks powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-first way. The feature uses a secure one-way hash algorithm called SHA256 on your first-party customer data before sending it to Google.

Read further on how to implement enhanced conversions using Taghash for Google Ads.

 

Snapchat Online Conversions API with Taghash: Snapchat’s Conversions API (CAPI) is a structured, privacy-centric interface that allows you to pass website, application and offline events to Snapchat via a Server-to-Server (S2S) integration. This integration helps our systems to optimize your Ad campaigns, and improve the way you target and measure Conversions derived from your Snapchat Campaigns. Server events behave similarly to events that are sent via other solutions, like Snap Pixel (SDK) or App Ads Kit (SDK).  

Read further on how to implement Snapchat Online Conversions API with Taghash.

 

Offline CAPI: Offline Conversions is an advanced platform capability built for those marketers and businesses who use their Ad platform to drive leads and track conversions that may take place offline. To explain further, if your Ad was seen on Facebook and if the user comes to your website – the lead is registered to your CRM, but the conversion or purchase may not take place immediately. It could be a real estate company, a grocery store, or even an auto dealership where the actual conversion or purchase takes place ‘Offline’ – over a follow-up telephonic call or at a physical store.

 

Custom Audience: Custom Audiences is a powerful targeting tool that one can use to laser target Ads to show them to the right and potential customers who are likely to convert. One can also define customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

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