Author: Samriti Kuchhal

TikTok Events API supports advertisers and businesses to create a secure and reliable connection with marketing data sources (such as servers, websites, apps, or CRMs) and the TikTok platform. Through this API advertisers are able to transfer data related to

Custom audiences are segmented groups of individuals based on specific criteria like demographics, behavior, or engagement. Marketers use them to deliver personalized ads and messages to these segments, increasing relevance and engagement. With custom audiences, one can target their ads

Top-of-the-funnel (TOFU) marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.TOFU helps marketers spread awareness, educate prospects, and create a buzz about a product, service, or brand. Marketers publish content at the