Tiktok Events API
TikTok Events API supports advertisers and businesses to create a secure and reliable connection with marketing data sources (such as servers, websites, apps, or CRMs) and the TikTok platform. Through this API advertisers are able to transfer data related to events, interactions, and user activities on their platforms to TikTok. By transmitting these events, businesses can measure the performance of their TikTok ads, optimize ad delivery, and create targeted audience segments more effectively. It provides the flexibility to customize the data shared with TikTok to suit specific advertising needs and objectives.