Author: Samriti Kuchhal

"A legally and morally binding agreement, known as data consent, allows individuals to grant organizations permission to collect, handle, or use their personal information for specific purposes. This consent process requires individuals to provide informed and voluntary agreement, with organizations

The process in finding a viable consumer and attracting potential customers for engagement , this can done in two ways:1) Implicit is nothing but recording data of your site visitors in the form of cookies 2) Explicit this is done

"The European Union introduced the General Data Protection Regulation (GDPR) in May 2018. It establishes guidelines for businesses in collecting and managing personal data. Its primary objective is to safeguard individuals' privacy by ensuring proper consent. Furthermore, it empowers individuals