Author: Samriti Kuchhal

Data security is similar to maintaining a secret. Avoiding the misuse of personal information, such as your name, address, or online activities is it's major concern. As you wouldn't want complete strangers to know everything about you, in same way

Ad Retargeting is a smart online marketing technique where, after a user visits a website without committing to making a purchase, ads for that website appear on other websites that the user visits. This is known as a “retarget” or

First-party data is the data collected directly by a business from its customers. Purchases, preferences, and patterns of usage leave a digital imprint on a brand. First-party data is comparable to a neighborhood bookshop keeping track of the genres and