Glossary Blog

With the growing popularity of TikTok and thanks to tons of viral videos that are “born” on TikTok every day, this platform has quickly become a place to be for marketers! But with Apple’s recent privacy updates, iOS tracking restrictions

In today's competitive digital marketing landscape, it's essential to stay ahead of the curve. TikTok, the popular short-form video platform, is a formidable player with a vast and engaged user base. This presents a golden opportunity for marketers. To amplify

TikTok has emerged as a powerhouse in the world of digital marketing, with its short-form video content capturing the attention of users of all ages. To capitalize on this trend, marketers need access to tools that allow them to integrate

The transformation of third-party cookies can be dissected into three distinct phases:Early Days: In the late 1990s, third-party cookies emerged as a tool to enhance user experiences. They allowed websites to remember user preferences and deliver more personalized content. Rise

Case Study 1: E-Commerce ExpansionChallenge: An MNC specializing in e-commerce aimed to expand its reach into international markets. They needed to identify potential customers who had previously interacted with their brand but had not made a purchase.Solution - Custom Audience:

Custom Audiences are a smart weapon for targeted advertising success. These curated groups comprise people who already know the brand, boosting Click-Through Rates (CTR) and saving ad costs. It allows one to measure campaign impact with precision, thus maximizing Return

1)  As it’s name suggests- it the primary stage of the customer journey. This is a crucial concept in marketing & sales, representing the initial stage of the customer journey. This is where businesses first make contact with their potential

“Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands” - GoogleCookie deprecation will have a significant impact on the digital advertising

In today's dynamic marketing landscape, where personalization and relevance are paramount, first-party customer data, commonly known as PII data, has emerged as the crown jewel. It's the treasure trove that savvy marketers use to craft campaigns that truly resonate with

The advancement of first-party or customer PII data in performance marketing has been marked by significant shifts driven by technological upgrades, altercations in consumer behavior, and increasing privacy concerns. Here's a timeline highlighting the key milestones in the evolution of