Top of the funnel (TOFU)

Top-of-the-funnel (TOFU) marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.TOFU helps marketers spread awareness, educate prospects, and create a buzz about a product, service, or brand. Marketers publish content at the top of the funnel to reach a wide pool of potential customers. More towards buyer’s interests and needs. TOFU is the first funnel stage and the initial touchpoint with potential customers. TOFU is vital for building a strong foundation for customer relationships and eventual conversions.