Deciphering the dynamics of Server-side Tracking
If the COVID-19 pandemic has taught businesses the importance of having a strong online presence. Two years on, we have evolved from having dedicated websites to rising demand for comprehensive visitor tracking. Website traffic can offer compelling metrics for leaders and stakeholders to make crucial marketing and sales
The Impact of Privacy Changes on Digital Marketing: A Fireside Chat by Datahash
The dramatic unfolding of regulation on data privacy, the deprecation of third-party cookies, and Google's plan to delay the release of Privacy Sandbox and the phase-out of third-party cookies to 2024 have left us with questions about the true value add of First Party Data - its role
What are Offline Conversions
Offline Conversions is an advanced platform capability built for those marketers and businesses who use their Ad platform to drive leads and track conversions that may take place offline. To explain further, if your Ad was seen on Facebook and if the user comes to your website –
What are Marketing Pixels?
Have you ever been browsing around on an online shop looking for something like shoes only to then see ads for shoes on another platform like Facebook. That’s quite creepy. The question is, how does Facebook know that you were looking at a pair of shoes? In reality,
An introduction to Data Privacy and Regulation
Data privacy can be referred to as the practice of handling data that is sensitive while keeping it in line with regulatory requirements. Every country has specific data privacy laws that regulate how companies collect, store and share customer data. Today, data privacy has become the topmost priority
Key Benefits to First-Party Data
First-party data is created by the website a user visits. Generally speaking, it is the information about the company’s customers that’s collected directly from them. For example, if you visit BBC.com, the New Yorker, and Washington Post – all of these websites will create a cookie (one for
‘Compliance by Design, Default’ – The true advocate for Data Protection
The growing reliance on data has required leading brands to take Data Privacy seriously. AdTech and MarTech companies – commonly referred to as controllers and processors within the EU’s GDPR are now required to have Data Protection by ‘Design and by Default’. Data Protection by Design is a proposed new
Prepping for the ‘Cookie Crumble’
Tracking of user behavior has been a well-accepted method of data collection that has enabled marketers to run successful Ad campaigns and strategies. The access to analytical data on the number of users visiting your page, where they click, what they're liking and what's selling can be a
Third-party cookies Vs First Party Data – What’s the Difference?
Cookies are pieces of information stored by websites on your computer. They contain bits of information, for instance, your log-in details, what you’ve liked or added to the cart, and your activity on a page. Cookies can perform a bunch of activities, but for the most part, they
Data and Privacy – what does it mean to the modern marketer?
When the internet was non-existent - advertisers and marketers would commonly use other mediums, such as print, television, and outdoor media to showcase their ads to users. Fast forward and today marketers can now access data and analytics relating to user behaviour and insights with a simple click of
