Data privacy can be referred to as the practice of handling data that is sensitive while keeping it in line with regulatory requirements. Every country has specific data privacy laws that regulate how companies collect, store and share customer data.
First-party data is created by the website a user visits. Generally speaking, it is the information about the company’s customers that’s collected directly from them. For example, if you visit BBC.com, the New Yorker, and Washington Post – all of
The growing reliance on data has required leading brands to take Data Privacy seriously. AdTech and MarTech companies – commonly referred to as controllers and processors within the EU’s GDPR are now required to have Data Protection by ‘Design and by Default’.
Tracking of user behavior has been a well-accepted method of data collection that has enabled marketers to run successful Ad campaigns and strategies. The access to analytical data on the number of users visiting your page, where they click, what
Cookies are pieces of information stored by websites on your computer. They contain bits of information, for instance, your log-in details, what you’ve liked or added to the cart, and your activity on a page. Cookies can perform a bunch
When the internet was non-existent - advertisers and marketers would commonly use other mediums, such as print, television, and outdoor media to showcase their ads to users. Fast forward and today marketers can now access data and analytics relating to user