Measuring the Offline Impact of your Snap campaigns
The omnichannel world is here to stay, and it's changing the way we shop!Today the shopping journey is increasingly beginning online & ending in store. Acc. to a recent report - 59% of total retail sales in the US are
Future of Snap’s App campaigns after iOS 14.5
In-app advertising has been a game-changer in the world of Digital Marketing. A staggering industry worth USD 314.50 billion, expected to grow by 10% annually. Things took a turn in April 2021 when Apple's iOS 14.5 update shook the foundation of
Measuring the impact of Snap after 3rd Party Cookies
The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work. A big factor for a while now has been ‘third-party cookies.’ They let us follow people
Customer Data Platform (CDP)
Indeed, a Customer Data Platform (CDP) empowers businesses to construct comprehensive customer profiles, providing a deep understanding of their customer base. Acting as a centralized software solution, it collects, organizes, and oversees customer data from diverse origins such as websites,
What is a Customer Data Platform (CDP)
Certainly, a Customer Data Platform (CDP) empowers businesses to build thorough customer profiles, facilitating a profound grasp of their customer landscape. Serving as a centralized software solution, it gathers, arranges, and supervises customer data sourced from a variety of origins,
Marketing Pixel
A “Marketing Pixel” is a small piece of code that’s embedded on your website. It’s mainly used to track user behaviour and conversions. When a user visits your site, they trigger the pixel and send data back to your advertising
Importance of Marketing Pixel
Decoding the Digital World: The Role of the Marketing Pixel in SEO In the complex web of digital marketing, the marketing pixel is such a delicate yet powerful thread that it has changed the way we view user behaviour. For those
Google Enhanced Conversions
Google Ads Enhanced Conversion (GEC) is a conversion measurement tool designed to help advertisers track conversions more accurately. Google Ads Enhanced Conversion adds hashed customer data (e.g. email addresses, phone numbers, etc.) to existing conversion tags to help advertisers get
Cost per Click
Cost per click (CPC) is an important metric in the domain of digital advertising that defines how much it costed an advertiser every time a user clickedk on their ad. CPC is relevent for a specific type of paid advertising
