Cost per Click​

Cost per click (CPC) is an important metric in the domain of digital advertising that defines how much it costed an advertiser every time a user clickedk on their ad. CPC is relevent for a specific type of paid advertising known as Pay Per Click (PPC) advertising. In this type of advertising, bids are places with the amount expected to be paid by advertiser when a user clicks on the advertisement. The higher the cost per click, the more advertisers are willing to pay for each click.

CPC is a critical metric for tracking the performance of digital advertising campaigns. Advertisers or marketers measure the return on investment of their performance campaigns and to identify which keywords and ad placements are driving the most traffic to their websites.