October 2023

Indeed, a Customer Data Platform (CDP) empowers businesses to construct comprehensive customer profiles, providing a deep understanding of their customer base. Acting as a centralized software solution, it collects, organizes, and oversees customer data from diverse origins such as websites,

Google Ads Enhanced Conversion (GEC) is a conversion measurement tool designed to help advertisers track conversions more accurately. Google Ads Enhanced Conversion adds hashed customer data (e.g. email addresses, phone numbers, etc.) to existing conversion tags to help advertisers get