October 2023

Indeed, a Customer Data Platform (CDP) empowers businesses to construct comprehensive customer profiles, providing a deep understanding of their customer base. Acting as a centralized software solution, it collects, organizes, and oversees customer data from diverse origins such as websites,

A “Marketing Pixel” is a small piece of code that’s embedded on your website. It’s mainly used to track user behaviour and conversions. When a user visits your site, they trigger the pixel and send data back to your advertising

Google Ads Enhanced Conversion (GEC) is a conversion measurement tool designed to help advertisers track conversions more accurately. Google Ads Enhanced Conversion adds hashed customer data (e.g. email addresses, phone numbers, etc.) to existing conversion tags to help advertisers get

Cost per click (CPC) is an important metric in the domain of digital advertising that defines how much it costed an advertiser every time a user clickedk on their ad. CPC is relevent for a specific type of paid advertising

It's no secret that data privacy has been a major issue for users and businesses in recent years. GDPR, CCPA, and browser updates like Safari's ITP and Firefox's ETP along with increase in usage Ads blocker and upcoming Google’s Privacy

What are enhanced conversions in Google Ads? Google Ads Enhanced Conversion (GEC) is a conversion measurement tool designed to help advertisers track conversions more accurately. Google Ads Enhanced Conversion adds hashed customer data (e.g. email addresses, phone numbers, etc.) to existing

CPC is also a key metric for tracking the return on investment (ROI) of digital advertising campaigns. By measuring the cost of each click and the value of each conversion, advertisers can calculate how much money they are making from

Ever wondered how online ads work and what it costs advertisers when you click on those catchy banners or search results? "Cost per Click," or CPC is one of the most important terms that answers the question. In simple words,