Description:

Google Offline Conversions API is a tool that enables businesses to track and measure the impact of their Google ads on offline sales and other business outcomes. It allows businesses to connect their online ad campaigns on Google to in-store purchases, phone orders, or other offline conversions, by syncing their customer data with LinkedIn’s platform.

Goals:

Google Offline Conversions API helps improve returns on Ad spends (ROAS) through the following capabilities:

• Reduce your cost per action as a result of improved connectivity.
• Optimise ads for actions that happen later in the customer’s journey.
• Improve measurement.
• Reduce your cost per action as a result of increased event matching.
• Increase data control.

Pre-Requisites:

• Access to Google Business Manager to obtain Dataset/Pixel ID and Access token
• Dataset/Pixel created supporting offline events

The set up of Google Offline Conversions API (CAPI) comprises of below 2 steps:

Step 1: Set-up Offline Events Source for Google Offline Conversions API

Step 2: Set-up Google Offline Conversions API data destination