First-party data collected from source by server tracking
Increase engagement through specific targeting
Don't miss out on qualified leads & offline event data
The Future of Performance Marketing
Improve Performance; Improve ROAS
Visible Progress made Measurable
Extend Reach with Custom Audience
How Datahash helps you maximise your marketing potential
The latest within the world of cookie-less and first-party data.
How companies are making best use of first party data.
It’s no secret that data privacy has been a major issue for users and businesses in recent years. GDPR, CCPA, and browser updates like Safari’s ITP and Firefox’s ETP along with increase in usage Ads blocker and upcoming Google’s Privacy Sandbox have made it harder for advertisers and marketers to track user data. That’s why features like Google’s enhanced conversions are so important for tracking conversions accurately and keeping user privacy safe.
These developments have limited the collection of user data and made tracking conversions more challenging. In this context, Google Ads Enhanced Conversion has become a critical necessity.
To sum up, Google Ads Enhanced Conversion is now a must-have due to privacy concerns and browser updates that challenge traditional tracking techniques. It allows advertisers to track conversions precisely while adhering to privacy guidelines and adapting to changing browser limitations.