The dramatic unfolding of regulation on data privacy, the deprecation of third-party cookies, and Google's plan to delay the release of Privacy Sandbox and the phase-out of third-party cookies to 2024 have left us with questions about the true value
Offline Conversions is an advanced platform capability built for those marketers and businesses who use their Ad platform to drive leads and track conversions that may take place offline. To explain further, if your Ad was seen on Facebook and
Have you ever been browsing around on an online shop looking for something like shoes only to then see ads for shoes on another platform like Facebook. That’s quite creepy. The question is, how does Facebook know that you were
Data privacy can be referred to as the practice of handling data that is sensitive while keeping it in line with regulatory requirements. Every country has specific data privacy laws that regulate how companies collect, store and share customer data.
First-party data is created by the website a user visits. Generally speaking, it is the information about the company’s customers that’s collected directly from them. For example, if you visit BBC.com, the New Yorker, and Washington Post – all of
The growing reliance on data has required leading brands to take Data Privacy seriously. AdTech and MarTech companies – commonly referred to as controllers and processors within the EU’s GDPR are now required to have Data Protection by ‘Design and by Default’.
Tracking of user behavior has been a well-accepted method of data collection that has enabled marketers to run successful Ad campaigns and strategies. The access to analytical data on the number of users visiting your page, where they click, what
Cookies are pieces of information stored by websites on your computer. They contain bits of information, for instance, your log-in details, what you’ve liked or added to the cart, and your activity on a page. Cookies can perform a bunch
When the internet was non-existent - advertisers and marketers would commonly use other mediums, such as print, television, and outdoor media to showcase their ads to users. Fast forward and today marketers can now access data and analytics relating to user