Tips for protecting PII in the cookieless world

“Users are demanding greater privacy–including transparency, choice, and control over how their data is used–and it’s clear the web ecosystem needs to evolve to meet these increasing demands” – Google

Cookie deprecation will have a significant impact on the digital advertising industry. 

The digital advertising realm is undergoing a seismic shift, and it’s all about privacy. With Google’s announcement of bidding farewell to third-party cookies, the advertising landscape is getting a makeover. But what does this mean for marketers? It’s time to pivot towards a more trusted source of data that not only respects user privacy but also efficiently serves the purpose of conversion tracking.

One way to collect PII is the First Party data. First-party data is generally considered to be more reliable and trustworthy than third-party data, which is the data collected from other sources, such as data brokers.

Once you have PII data, it is important to use it responsibly. This means protecting the data from unauthorized access and use. 

Using PII Responsibly in the Cookieless World:

🍪 First-Party Data First: Whenever you can, rely on first-party data. It’s like sifting gold from your own mine—it’s precious and you know exactly where it came from.

📣 Transparency is Key: Your users appreciate honesty. Be crystal clear about the data you’re collecting and how you intend to use it. Transparency builds trust.

🙏 Seek Consent: Before you collect any data, ask for permission. It’s like knocking on the door before entering someone’s house. Respect their space.

🔒 Guardian of Data: Protect that treasure trove of PII from prying eyes. Unauthorized access is a no-go. Treat data like the crown jewels.

🚫 The Power of Choice: Let your users hold the reins. Give them control over their data and the option to bid it farewell if they so choose. It’s their data, after all.

By following these steps, businesses can gracefully adapt to the cookieless world while honoring user privacy and data security. It’s not just about thriving in this evolving landscape; it’s about doing so with integrity and responsibility. 


  1. What is PII data?

PII data, or Personal Identifiable Information, refers to any information that can be used to identify an individual. This includes details like names, addresses, phone numbers, email addresses, social security numbers, and more.

  1. Why is protecting PII data important?

Protecting PII data is crucial because it helps safeguard individuals’ privacy and prevents identity theft, fraud, and unauthorized access to personal information. It also ensures compliance with data protection regulations.

  1. What are some common examples of PII data?

Common examples of PII data include full names, dates of birth, residential address, social security numbers, driver’s license numbers, passport numbers, and financial account information.

  1. How is PII data collected?

PII data can be collected through various means, such as online forms, customer registrations, surveys, purchases, social media profiles, and employment records. It’s essential for organizations to obtain explicit consent when collecting such information.

  1. What are some best practices for securing PII data?

Best practices for securing PII data include encrypting sensitive information, implementing access controls, regularly updating security software, conducting employee training on data protection, and having clear data retention and disposal policies.

  1. What is the difference between PII and sensitive PII?

PII includes all information that can identify an individual, while sensitive PII refers to information that, if disclosed, could result in significant harm, such as financial loss or identity theft. Sensitive PII often includes data like social security numbers, financial account information, and medical records.

  1. How do data protection regulations impact the handling of PII data?

Data protection regulations, such as GDPR (in Europe) and CCPA (in California), impose strict requirements on organizations regarding the collection, processing, and protection of PII data. Non-compliance can lead to significant fines.

  1. What steps can individuals take to protect their PII data online?

Individuals can protect their PII data by using strong, unique passwords, enabling two-factor authentication, being cautious when sharing personal information online, regularly reviewing privacy settings on social media platforms, and using secure and updated software and devices.

  1. How can organizations ensure they are handling PII data in a compliant manner?

Organizations can ensure compliance by conducting regular privacy assessments, obtaining informed consent from individuals when collecting data, implementing robust data security measures, training employees on data protection practices, and staying informed about relevant data protection regulations.