Lead scoring

The process in finding a viable consumer and attracting potential customers for engagement , this can done in two ways:

1) Implicit is nothing but recording data of your site visitors in the form of cookies

2) Explicit this is done by collecting the data of consumer like phone no and mails ids , this lead scoring may help in marketing a product with respect to age , gender etc . Lead scoring offers several advantages, including improved alignment between sales and marketing efforts, amplified revenue generation, and the ability to execute precisely targeted marketing campaigns.