First party data
First-party data is the data collected directly by a business from its customers. Purchases, preferences, and patterns of usage leave a digital imprint on a brand. First-party data is comparable to a neighborhood bookshop keeping track of the genres and writers a customer appreciates. The bookstore grows more aware of its customers’ reading interests as one peruses longer. As a result, they will be able to provide customized book recommendations to the consumer the following time they visit, offering a unique literary experience.