Server side tracking

Server-side tracking is a data collection method in web analytics and online marketing where data about user interactions with a website or application is gathered and processed on the server rather than the client-side (user’s device). This approach provides greater control, security, and accuracy in data collection, as well as improved tracking in scenarios with ad blockers and client-side limitations. Server-side tracking is used to collect and analyze valuable information about user behavior, conversions, and other key metrics, enabling businesses to make data-driven decisions and optimize their digital strategies.