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  5. Option 7: Set up MS Dynamics source for Google Enhanced Conversions for Leads

Option 7: Set up MS Dynamics source for Google Enhanced Conversions for Leads

Video Walkthrough

Description:  

MS Dynamics is a portfolio of intelligent business applications that delivers superior operational efficiency and breakthrough customer experiences. It enables businesses to become more agile and reduce complexity without increasing costs.

Prerequisites:  

  • An MS Dynamics account
  • Dynamics Domain Name
  • Web API Endpoint
  • Application Client ID
  • Tenant ID
  • Client Secret

Getting Started:  

  • Go to https://studio.datahash.com/login
  • Enter your credentials to log in.
  • Navigate to CRM under the Sources list in the left section.
  • Click on the MS Dynamics connector tile.

Authentication  

  • Choose the type of Client Credentials.
  • Provide the following details:
    • Dynamics Domain Name: Domain Name for the MS Dynamics 365 account (found in the address bar after login).
    • Web API Endpoint: Service URL required for authentication (available in Microsoft Power Apps > Settings > Developer Resources).
    • Application Client ID: Unique identifier assigned during Azure Active Directory (AAD) app registration.
    • Client Secret: Confidential key used for app authentication with AAD.
    • Tenant ID: Unique global identifier for the Azure AD tenant.
  • Click on Validate Credentials.

Data Entity Selection  

  • Choose the data entity as Offline CAPI.
  • Provide a name to the connection.
  • Click on Next.

Field Mapping & Configuration  

  • Integration Method
    • Webhook: Sends updates when the Offline Event Name column is updated (e.g., lifecycle stage changes).
    • API: Sends updates whenever any CRM contact value changes (may result in duplicate entries).
  • Select required fields:
    • Event: Identifier for the offline event in the CRM.
    • Event time: Field indicating the time at which the lead is captured.
    • Last Modified Date: Field showing the most recent update time of the lead.
  • Personal Information Mapping:
    • Map the offline schema to MS Dynamics property names.
    • Select the appropriate module for user details.
  • Product Mapping:
    • Map the offline events schema of the product to MS Dynamics fields.
  • Click Test Connection to proceed.

Validation & Setup Completion  

  • Once validated, you can view the latest leads data as per the mapping.
  • Errors (if any) will be shown in the table data.
  • Click Finish to complete the setup.
  • The connected instance will now be visible on the dashboard.

Adding New Instances and Editing Existing Instances:

Managing Instances  

Adding a New Instance  

  • Start the setup again by selecting the data entity and required fields.
  • Provide the required details and click Test Connection.
  • Review lead data, resolve errors if shown.
  • Click Finish to complete.
  • The new instance (e.g., Ads Connection 2) will appear in the connections table.

Editing an Existing Instance  

  • Open the manage existing instances table and click on the connection name.
  • Click the Edit icon (top right corner).
  • Update the desired field values.
  • Click Test Connection.
  • If satisfied, click Finish to save updates.
  • If you click Cancel, the previous configuration remains active.

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