Ad blockers are softwares specifically developed to remove or prevent ads from being shown on a website. When online there are platforms that communicate back and forth (Data management platforms to demand-side platforms, ad exchanges, to supply-side platforms. This is
The European Union has introduced new privacy directives and laws to regulate the collection and sharing of personal data – ePrivacy directive and the General Data Protection Regulation (GDPR). Recently, attention has turned to anti-competitive behavior in digital advertising and marketing industries.
With the consumer continuing to be at the center of activities, the European Union’s Digital Marketing Act (DMA) is a law that enables fair competition within the digital industry. The DMA aims to do this with the help of regulating the behavior
The European Union’s Digital Services Act (DSA) is a law that caters to the growth and competitiveness of businesses of any size while protecting consumers and their rights. It ensures complete transparency and protects users from illegal content while holding online platforms