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  4. Step 1: Set up Offline Events Source for Meta Offline Conversions API
  5. Option 4: Set up LeadSquared CRM data source for Offline Events

Option 4: Set up LeadSquared CRM data source for Offline Events

Video Walkthrough:

Prerequisites:
  • Access to a LeadSquared CRM account with permissions for the CRM module that you intend to integrate
  • User ‘Access Key’ and ‘Secret Key’ to the LeadSquared account which has permissions to access Leads and API (for administrator profile no permission check required).
Getting Started:
  • Log in to your Datahash account on https://studio.datahash.com/login
  • Navigate to the CRM category under the Sources list in the left section.
  • Click on the “LeadSquared CRM” connector tile.


  • In order to connect to your LeadSquared CRM account. You will require the LeadSquared access key & secret key.


Getting the LeadSquared access & secret key

  • Go to LeadSquared CRM & login to your account.
  • Navigate to the top right corner and look for profiles. Under your profile, click on settings.


  • In the left section, navigate to API and webhooks and then click on to API Access keys. Once done, click on Show Secret Key.


  • Copy the access key & secret key from here.


  • Paste the access key & secret key in Datahash studio. Once done, click on Validate Credentials.


  • Choose the data entity as Offline Events.

  • Select the LeadSquared module from which you want to track the lead status updates into the Offline Conversions API and provide a name to the connection.


  • Next step is to map the CRM fields with the data points required for Offline Events integration.
  • Configuration: Select the following column name:
  1. Offline Event: This field indicates the identifier for the offline event in the CRM.
  2. Event time: This is the field that indicates the time at which the lead is captured
  3. Last Modified Date: This is the field that indicates the lead’s most recent update time to synchronize the latest updates. The default sync frequency is daily.
  • Personal Information: Now you need to map the offline schema to LeadSquared column name. Here, the details of the User are asked.

  • Product: In similar way as done above we need to map the offline events schema of the product to LeadSquared.
  • Once done, click on “Test Connection” to proceed.


  • Once done, you can view the latest leads data available in your CRM as per the mapping provided above.


  • You can check for errors if any are shown in the table data itself.
  • Click Finish to complete the setup.


  •  You can access the set-up again by clicking on the edit button in the LeadSquared CRM connector widget


  • The set-up configurations can be edited if required, from the Manage connections section.


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