Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is like refining the path for your website visitors to make it easier for them to take the actions you want. Imagine your website as a store—CRO rearranges the aisles, makes the signs clearer, and ensures the products are appealing, encouraging more visitors to make a purchase. Similarly, on your website, CRO involves improving the layout, content, and design to guide visitors to click that ‘buy now’ button, fill out a form, or subscribe. It’s about understanding what your audience wants and providing it in a way that persuades them to engage. By continuously optimizing and tweaking, you can boost the percentage of visitors who complete these desired actions, effectively growing your business through your existing traffic.