Why is Google Ads Enhanced Conversions Required
It's no secret that data privacy has been a major issue for users and businesses in recent years. GDPR, CCPA, and browser updates like Safari's ITP and Firefox's ETP along with increase in usage Ads blocker and upcoming Google’s Privacy
What is Google Ads Enhanced Conversions
What are enhanced conversions in Google Ads? Google Ads Enhanced Conversion (GEC) is a conversion measurement tool designed to help advertisers track conversions more accurately. Google Ads Enhanced Conversion adds hashed customer data (e.g. email addresses, phone numbers, etc.) to existing
