LinkedIn Leads Conversions API

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  8. Step 2: Set up data destination for LinkedIn Leads Conversions API

Step 2: Set up data destination for LinkedIn Leads Conversions API

Description:

LinkedIn Leads Conversions API is a tool that enables businesses to receive updated lead information from the source to LinkedIn, allowing for more precise optimization for campaigns that you are running to generate leads through native lead forms within LinkedIn.

Pre-Requisites:
  • LinkedIn Ads account
  • A website/Marketing Data System
  • LinkedIn Business Manager account
  • Server-side API permission
Getting started:
  • Log in to your Datahash account on https://studio.datahash.com/login
  • Navigate to the LinkedIn category under the Destination list in the left section.
  • Click on the “Leads Conversions API” connector tile
  • Click on Sign in with LinkedIn to initiate the authentication.
  • Login to your LinkedIn account.
  • Select the Ad account that you want to set up as the destination from the dropdown. Once done, click on Next..
  • Map the Source Event Name & CAPI Conversion Rule. Once done, click on Finish.
    • Source Event Name- The event names that you would have setup while integrating with Datahash
    • CAPI Conversion Rule- The LinkedIn CAPI conversion rule, which you have setup in your LinkedIn Ads account

You can add more events using the plus icon available.

Note: The properties sent with each event should match the requirements of the corresponding LinkedIn Conversion rule.

  • The connection has been established & data will start to flow from the source to the destination.

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