What are Custom Audiences?

Custom Audiences is a powerful targeting tool you can use to laser target your Ads to show them to the right and potential customers who are likely to convert. The list comprises of those who have shown interest in business – from your CRM, visitors to your website, applications and email subscribers, or your customers from your retail store.  

A Custom Audience is an Ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

With Custom Audiences, you can create:

  • Website Custom Audiences
  • App activity Custom Audience
  • Customer list Custom Audience
  • Engagement Custom Audiences

You can create up to 500 Custom Audiences per Ad account.

Also, when you’re ready to allow your business to grow – Custom Audience allows you to create a lookalike audience. Lookalike Audiences are lists of people who can be targeted with advertising, thereby maximizing the ROI of your campaigns.  

Target Current Customers  

Targeting with Custom Audience is a great way to reach your customers with promotions, events, and announcements. By uploading a list of customers, you can create Facebook campaigns targeted directly at them. Plus with news feed placements, you get the bonus of customers sharing content with their friends on Facebook, and this amplifies reach and impact.  

Enhance Email or Direct Marketing Campaigns

If you are running email drip campaigns, chances are that you have collected the customer’s email addresses and phone numbers. With Custom Audiences, you can upload email addresses and target the same people with similar content, articles, and messages via Facebook Ads.  


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