Video Walkthrough:
Description:
TikTok Custom Audiences enable advertisers to reach users who have already interacted with their brand—whether through a website, mobile app, TikTok engagement, or CRM-based list uploads. This allows for retargeting, re-engagement, and personalized ad experiences, driving more effective and relevant campaign performance.
Pre-Requisites:
To set up TikTok Custom Audiences as a data destination, ensure the following:
- An active TikTok Ads account
- Server-side API permissions enabled for your account
Getting Started:
- Log in to your Datahash account at https://studio.datahash.com/login
- Navigate to the Destinations section and locate TikTok
- Click on the Custom Audience connector tile
Authentication via TikTok SSO
- Click Continue with TikTok to begin authentication
- Sign in with your TikTok for Business credentials
- Review and approve the required permissions
- You will be redirected back to the Datahash dashboard
- Click Finish to complete the set-up. The setup has been done & the data will start to flow from the source to the destination.
Use Cases for Custom Audiences
- Re-engaging users who visited your site or app but didn’t convert
- Creating lookalike audiences based on high-value customers
- Activating CRM or offline segments for omnichannel strategies
- For optimal results, ensure your data is regularly refreshed and mapped correctly using TikTok’s supported audience upload formats
