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  4. Step 2: Set up TikTok Custom Audience Data Destination

Step 2: Set up TikTok Custom Audience Data Destination

Description:

TikTok Custom Audiences is a feature that allows advertisers to create custom target audiences for their Snapchat ads based on specific criteria. Custom Audiences can help advertisers reach a more tailored and relevant audience for their campaigns

Pre-Requisites:
  • A TikTok Ads account
  • TikTok Business Manager account.
Getting Started:
  • Log in to your Datahash account on https://studio.datahash.com/login
  • Navigate to the TikTok category under the Destination list in the left section.
  • Click on the “Custom Audience” connector tile
  • Click on the “Continue with TikTok” button. This will open a new window prompting you to log in to your TikTok account
  • Log in to your TikTok for Business account.


  • Select the necessary permissions and click “Confirm”
  • You will be redirected back to the Datahash dashboard. Choose the specific TikTok Advertiser ID you want to proceed with.
  • Click Finish to complete the set-up. The setup has been done & the data will start to flow from the source to the destination.

Components:

To better understand the setup, here are some technical details about the components involved:

Finding the Advertiser ID

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